Interview with Giuseppe Ottaviani — August 8, 2014

Giuseppe Ottaviani @ Pure Lounge

TG –
Welcome back to the Bay Area. When you played in San Francisco in February, you were planning to release Magenta Live. How has that project gone and do you plan to do a tour for the album?

GO –
The album came out about a month and a half ago and I’m not really planning to do a tour for it. It’s more about promoting the album wherever I play. That way, I have more open options of what to play. It’s a different concept, you know? It’s not like releasing album remixes. I think the great part is that I didn’t ask any other producers to remix the album, I did the work myself. When I play live I like to improvise the melodies and sounds of the original songs. After Magenta was released last year, I had been playing my tracks and trying to find some new ideas. I ended up with some new ideas, some of them even better than the originals.

TG –
How do you remember the edits you want to make when you’re playing live?

GO –
Sometimes I do them before the show, sometimes it’s during soundcheck. I just record it on my iPhone. It also happens during the show while I am playing and it just feels really cool. So that’s how the idea of Magenta Live came to be.

TG –
It sounds like you’ve invested a lot of time into the project. Do you have any other projects in the works?

GO –
Magenta Live had three new tracks. The first one that was released is called “Passion.” The second was a sort of follow up to “Heal This Empty Heart”, it’s called “In This Together.” The third is called “Liverpool.” That will be it for Magenta. Next is my Go On Air compilation that should hopefully come out in September.

I’m really late with the release because I have been so busy with Solarstone and I, called Pure Energy. I know you were about to ask about that. We’ve been working together in my house on the music and the live setup since it’s a live act. That’s taken a lot of time. The first show is next week and we’re excited.

TG –
Being that you’re working from your home, has it been hard to find time to work around your tours and your family?

GO –
It’s hard to find free time where we are both available. We have such a good time working together. Having my kids there is part of the fun, you know? But ya, we spent a total of seven days together and came up with about eleven tracks. One is still in the making. So we have several new tracks or reworks that are exclusively for the Pure Energy project.

TG –
Is that the official artist name you will be using while touring?

GO –
It’s just the very beginning of our new project. We’ll release the details in a press release very soon. To give just a bit more, many DJs are doing back to back (b2b) sets, but we are calling it “m2m.” You’ll have to wait and see what that means. It’s something totally new. Stay tuned!

TG –
What other tracks can we expect from your Go On Air project?

GO –
The compilation will be a double disk. It’s 99% new material from artists on my label. It’s great because I’ve got so many exclusive tracks from all these up and coming artists that I have signed to my label. It will be about 36 tracks of completely exclusive material. It’s really fantastic, I am very excited!

TG –
How are you monetizing your tracks now that the music industry has changed so much, and tracks are so accessible on the web via podcast, YouTube, etc?

GO –
You have to be on top of everything and be very flexible. Now, you have to be able to make music on the road because you always have less time to spend in the studio. I am trying to expand my team to have people handle stuff like the promotions and the radio show. It’s important to have help from someone you trust. I am lucky to have a team that I trust so that I can focus on touring.

I have to make music while on tour, but I’m not a very big fan of making music on a laptop, because I don’t really like using software. My apologies to all the software guys and the software companies, but I am very old school. I like my keyboards and my analog stuff. I’ve had to try to mirror my studio onto my laptop so that I can try to keep making music anywhere I am. Once I am back in the studio I finalize the tracks.

TG –
What do you have to say to upcoming trance artists or those considering giving up?

GO –
You should never give up. You know, an artist’s career is never straight. It’s always an up and down. Even the trance music is up and down. People ask me what I expect for trance in the next few years, I don’t know. That’s like asking me what the next iPhone will look like. I’m sure trance will be there. It’s beautiful music so it may be more or less popular, but it’s music not just a trend. It’s consistent through the years, something that we’ve been doing since the 90s. There’s no reason to be afraid for trance.

TG –
Do you feel that EDM is a gateway sound to other genres?

GO –
It’s crazy because everyone says how America is focused on EDM, but the best trance gigs we have now are in the States. If artists just keep doing what they love, it’s better than doing something you don’t really feel or love. I am really lucky because my hobby became a job so why would I go back and do something I don’t really love?

TG –
What did you do before you became a producer?

GO –
I was in the army for several years. I didn’t mind that job, but I didn’t think of it as something very serious until September 11 happened. I decided it wasn’t the right fit for me. Everything happens for a reason. A few months after I left the Army, Paul van Dyk called me and asked if I wanted to work on his label. Uh yes, why not?

TG –
How have things been with Paul van Dyk?

GO –
Now that I moved to Black Hole Recordings we aren’t in touch every day like before. We’re still friends and have a new collaboration coming out on his compilation, Politics of Dancing 3. That will come out at some point. I have heard the final version of the compilation, it sounds really good.

TG –
Thank you for coming back to our area and for taking the time to talk with us again.

GO –
It’s good to be back. It’s so nice here every time I visit.

 

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